China

China represents the fastest growing market globally with a population of over 1 billion people. The challenges of entering this market are formidable and requires extensive market research and partnering with the appropriate company. Medium to small companies with limited resources and little known brands face significant hurdles in this highly complex environment.

Opportunities

• Fastest growing global market with strong economy
• Enormous potential for "right" product
• Hungry for new technologies

Challenges

• Language and cultural differences
• Overall size of market and barriers to entry
• Critical to partner with "right" company