North America
The North American region comprising the USA and Canada represents the largest and most advanced global market with enormous rewards for companies with the "right" products or solutions. However, medium to small companies with limited resources and little known brands face significant hurdles in this highly competitive environment.
Opportunities
- Largest global market with strong economy
- Enormous potential for "right" product
- Access to capital and other resources
Challenges
- Geographic size of region
- Overall size of market requires clear focus
- Brand recognition critical
- Fiercely competitive