Entering new markets

Entering a new market can be very exciting and rewarding but is also full of challenges and risk. Each market has its unique characteristics and dynamics that need to be well understood in order to be succesful.

Language and cultural differences together with local rules, regulations and customs all need to be taken into account as well as having a good network and knowledge of the market and competitors.

Based on our extensive experience, we focus on providing expert advice to companies wanting to enter the North American, Chinese or Southern African markets. These regions all  offer great opportunities for growth yet are very different in nature.